We are the Design Image Team. We set out to create organizational tools that don't demand perfection, consistency, or a flawless working memory.
Created by Design Image Digital, a digital design and marketing company established in 2003. Our team creates practical digital products designed around clarity, usability and real-life routines.
Many traditional planners assume consistent daily use and rely on tightly packed, pre-dated pages.
Through our team's lived experience with neurodivergence, and by listening to feedback from adults seeking ADHD-friendly tools, we noticed a common cycle: the guilt of the blank page.
If you miss a few days, a traditional planner becomes a physical reminder of "failure." The system breaks down, and the planner ends up in a drawer. We knew the design itself needed to change.
Our goal as digital product designers was to strip away the friction and create practical, low-pressure entry points to getting things done.
We utilized plenty of white space and clear visual hierarchy. A cluttered page can place additional demands on attention and working memory. We designed layouts that help the eye focus on one step at a time.
Instead of forcing everything into one giant binder, we broke the planners down by category (Focus, Cleaning, Routines). This allows you to pick up only the exact tool you need on a difficult day.
Every template is undated and independent. If you put the planner down for three weeks, you can pick it back up without having to flip past empty pages. Every day is a fresh, clean start.
How user feedback shaped our final designs.
Included time-blocking from 6 AM to 10 PM, strict habit trackers, and high-density text.
"If I wake up late, the whole day feels ruined." "Too many boxes to check makes me anxious."
Removed timestamps. Switched to broad "Morning/Afternoon/Evening" blocks. Emphasized "Top 3" priorities over endless lists.
We are designers, not clinicians. These planners were created to be a supportive organization resource based on established information and community feedback. They are meant to complement your life, not treat a medical condition.
Our understanding of ADHD was informed by established resources from organizations including:
We are always looking for ways to create better tools. If you have an idea for a planner layout or category that would help your brain, let us know!